Top Public Relations Intern Skills to Include in Your Resume (With Examples)

Why Public Relations Intern Skills Matter in a Resume

The resume is your first and often only chance to make a strong impression on potential employers. Public Relations Intern skills in resume need to reflect both your technical capabilities and interpersonal attributes, demonstrating how you can contribute to a team, manage communications, and support brand reputation efforts. Recruiters look for a blend of professional skills for resume inclusion — from media relations and writing proficiency to adaptability and teamwork. Incorporating key skills for Public Relations Intern resume tells hiring managers that you have the foundation to thrive in a dynamic, fast-paced environment and are ready to take on the responsibilities of the internship.

1. Hard Skills for Resume

Hard skills for resume are the measurable, teachable abilities that form the technical backbone of a Public Relations Intern’s role. These are often learned through education, training programs, and practical experience. Including relevant hard skills in your resume can help applicant tracking systems (ATS) identify you as a strong candidate and demonstrate your hands-on expertise.

Essential Hard Skills

• Media Monitoring and Analysis
• Press Release Writing
• Social Media Management
• Content Creation and Copywriting
• Public Speaking and Presentation
• Event Planning and Coordination
• SEO Basics for PR
• Data Analytics and Reporting
• CRM and PR Software Proficiency (e.g., Cision, Meltwater)
• Graphic Design Tools (e.g., Canva, Adobe Creative Suite)

2. Soft Skills for CV

While hard skills highlight your technical abilities, soft skills for CV inclusion reveal your interpersonal strengths and capacity to work well within teams. For Public Relations Intern skills in resume, emphasizing soft skills complements your technical expertise and appeals to recruiters seeking adaptable, motivated individuals.

Key Soft Skills

• Effective Communication
• Creativity and Innovation
• Time Management
• Attention to Detail
• Problem-Solving
• Team Collaboration
• Adaptability and Flexibility
• Critical Thinking

3. List of Public Relations Intern Skills

Understanding the variety of skills to write in resume not only helps shape a standout application but also enables candidates to tailor their resume to specific internship descriptions. Below is a curated list of Public Relations Intern skills in resume format, segmented into categories for clarity.

Analytical & Strategic

• Media Landscape Analysis
• Campaign Performance Evaluation
• Target Audience Research

Technical & Development

• Multimedia Content Production
• Digital Communication Tools
• Database Management

Product Delivery & Process

• Press Kit Preparation
• Event Logistics Coordination
• Content Scheduling and Publishing

Leadership & Communication

• Stakeholder Engagement
• Presentation Skills
• Conflict Resolution

Emerging / Modern Skills

• Influencer Collaboration
• Data-Driven PR Strategies
• Social Listening Tools

4. How to Showcase Public Relations Intern Skills

a. Integrate Skills

Seamlessly embedding your skills in the experience and summary sections of your resume provides context and makes your qualifications more compelling.

• Example 1: Managed social media accounts, increasing engagement by 20% through targeted content creation and scheduling.
• Example 2: Assisted in drafting press releases and monitored media coverage using Meltwater, contributing to improved brand awareness.

b. Quantify Achievements

Numbers and statistics help recruiters understand the impact of your skills and efforts. Use percentages, audience sizes, or specific results wherever possible.

c. Tailor Skills

Customize the skills section of your resume based on the internship description to highlight the most relevant key skills for Public Relations Intern resume success.

d. Add “Key Skills” Section

e. Include Tools & Certifications

Listing proficiency with PR-specific software and any relevant certifications can set you apart and validate your professional skills for resume purposes.

5. Skills in Resume Sample

6. Best Skills by Industry

• Technology: Emphasis on digital content creation, SEO basics, and data analysis for targeted PR campaigns.
• Healthcare: Strong focus on compliance communication, stakeholder engagement, and crisis management skills.
• Consumer Goods: Skills in event coordination, influencer marketing, and multimedia storytelling are prioritized.
• Nonprofit: Relationship-building, community outreach, and fundraising communication skills are critical.

7. Emerging Public Relations Intern Skills

As the PR landscape evolves, interns must also keep pace with emerging and modern skills that differentiate them from the crowd and offer added value to employers.

• Artificial Intelligence (AI) in PR Analytics
• Sustainability and Corporate Social Responsibility (CSR) Communication
• Video Content Production and Editing
• Podcasting and Audio Storytelling
• Advanced Social Listening and Sentiment Analysis

Conclusion

Highlighting the right Public Relations Intern skills in resume applications is a strategic approach that significantly improves your chances of securing the position. By balancing hard skills with soft skills, tailoring your resume to specific job descriptions, and incorporating modern emerging skills, you position yourself as a well-rounded candidate ready to contribute and grow. Remember, recruiters seek candidates who not only have the technical know-how but also the creativity, communication finesse, and adaptability essential for public relations success.