Resume Writing Tips for Web Writer

Introduction

In today’s digital-first world, web writers must present themselves as both creative content creators and data-driven professionals. A well-crafted resume plays a pivotal role in grabbing a hiring manager’s attention and passing through applicant tracking systems (ATS). More than just listing your past jobs, your resume should reveal your unique value proposition — your ability to craft engaging, SEO-friendly copy that drives traffic and conversions. In this blog, we dive into 10 detailed resume writing tips tailored specifically for web writers, complete with practical examples and a ready-to-use ATS-optimized resume sample.

1. Resume Summary

Your resume summary is your personal elevator pitch — a concise, captivating snapshot of who you are as a web writer and what you bring to the table. It should immediately communicate your strongest writing skills, industry knowledge, and key accomplishments, ideally tailored to the job you’re applying for.

Example: “Creative web writer with 5+ years of experience crafting SEO-optimized content for SaaS and tech industries. Skilled in keyword research, content strategy, and analytics-driven storytelling. Proven track record increasing organic traffic by up to 40% and improving user engagement through impactful web copy.”

2. Key Skills

Highlighting your core competencies is crucial to help recruiters quickly assess your fit for the role. For web writers, include a mix of writing-related and technical skills that align with industry demands and job requirements.

• SEO Copywriting
• Keyword Research
• Content Strategy
• Content Management Systems (CMS) - WordPress, Drupal
• Google Analytics
• HTML Basics
• Social Media Content
• Editing & Proofreading
• Time Management
• Google Ads & PPC Copy

3. Achievements

Hiring managers want to see what you've accomplished, not just what you were assigned. Focus on quantifiable achievements that demonstrate your impact on traffic, engagement, conversions, or brand visibility. Avoid vague descriptions of responsibilities.

Example bullet points:

• Boosted organic search traffic by 35% within 6 months by optimizing 100+ blog posts with targeted keywords and meta descriptions.
• Increased newsletter subscription rates by 22% through compelling call-to-action copywriting and A/B testing.
• Led content strategy overhaul that improved website session duration by 18% and reduced bounce rate by 12%.

4. Tailor to Job

Customize your resume for each job application by analyzing the job description carefully. Incorporate keywords and skills mentioned by the employer to improve ATS compatibility and demonstrate alignment with the role's requirements. This increases your chances of getting noticed and short-listed.

5. Tools

• WordPress
• Google Analytics
• Yoast SEO
• Google Keyword Planner
• Ahrefs
• SEMrush
• Grammarly
• Hemingway Editor
• Adobe Photoshop (basic)
• Trello (Content planning)

6. Metrics

• Percentage increase in organic traffic (e.g., “Increased organic traffic by 40%”)
• Engagement improvements (e.g., “Improved average time on page by 15%”)
• Conversion rates (e.g., “Boosted lead conversions by 25%”)
• Content volume (e.g., “Produced 50+ SEO blog posts within 3 months”)
• Social media reach (e.g., “Grew follower base by 10,000+ in 6 months”)

7. Education

• Bachelor of Arts in English, Communications, Journalism, or related field
• Certifications: SEO Training, Content Marketing (e.g., HubSpot Content Marketing Certification)

8. Format

• Use a clean, professional layout with clear headings to improve readability.
• Choose a standard font (e.g., Arial, Calibri, or Times New Roman) between 10-12pt size.

9. Concise

Keep your resume concise and impactful — ideally two pages max. Use bullet points to simplify scanning and avoid dense paragraphs. Focus on relevant experiences and skills, cutting out unnecessary details.

10. Bonus

• Include a professional website or portfolio link showcasing your writing samples.
• Add a LinkedIn profile link optimized for recruiters.

Examples

• “Revamped e-commerce product descriptions, resulting in a 30% uplift in click-through rates and a 12% increase in sales.”
• “Collaborated with SEO team to develop keyword-rich articles that secured Top 3 SERP positions within 3 months.”

Conclusion

A compelling web writer resume goes beyond listing duties; it strategically showcases your impact through leadership in managing content, analytical skills in measuring success, and the ability to craft copy that resonates with target audiences. By emphasizing measurable achievements, tailoring your resume to each job, and highlighting your technical proficiency, you position yourself as a valuable asset in any digital marketing or content team. Use these tips to build a resume that tells a persuasive story of your career and unlocks new professional opportunities.