William Arruda,” The Personal Branding Guru”, says that “If you want to be successful, you need to think of yourself as a personal brand.”Put simply, personal branding is a representation of “You” on an individual level.”
Branding yourself facilitates your professional growth by making you distinct from others as it clearly emphasizes your attributes and strengths as a brand. Thus, making your resume look unique as well.
The whole process of branding is very subjective to every individual as each one of us has different professional aims and desires. For example, some might aim to get a higher position while others would want more money.
Role of Social Media in Branding
Social Media is an extremely influential and important tool to establish a unique personal identity that makes your resume catch the eye of the employer.
With the growing era of social media’s impact and influence, how you create your brand image is as important as your offline behavior would be.
Branding cannot take place overnight. It is a continuous process that takes time and the right blend of tactics.
Useful Tips on Branding Yourself
Your resume is your primary marketing document. Hence, it is important to make it as professional and updated as possible. Adding clear aims and objectives to your resume helps the employer to hire you as it highlights you among others.
Once you know what exactly your professional aims and objectives are then you can accordingly shape the process of branding yourself on social media.
Similarly, if you want to target a wider audience you can build your Twitter profile.
A very important step in branding on social media involves defining your strengths and area of expertise.
You need to showcase what you stand for and how people should recognize you.
When you talk about your strengths in your resume an employer can have a better perspective of you being suitable for a job or not.
Everyone's an expert at something. Hence, you should introspect and analyze your specialties to connect with people in a better manner.
The more unique and engaging your content would be, the more people would follow you which will eventually give a stature of a leader in your chosen field.
To excel in your professional life, you need to think about what makes you different than your peers.
You should include your interests, specialties, and skills in all your social media descriptions. They will serve as key words helping to appear in relevant search results when employers look for such information.
In your professional life, a powerful value proposition helps the employers or your clients to truly see your value and also reflect on how you can be an asset for them. Also, a strong value proposition helps convey your message clearly and attracts the right prospects for you.
When crafting your value proposition then you should try to use simple language and avoid industry jargon at all costs.
When you are branding yourself on social media, you would want people to connect with you as a brand. A branding statement clearly defines you as a brand.
You must always include your area of expertise, the values that you uphold, your mission, and goals that you want to achieve.
A branding statement should smartly express your identity as well as what your objectives are.
It is always good to have multiple social media channels where you can reach your target audience. A strong social media presence is really significant in personal branding.
The active use of social media enables us to build connections, share our work with others.
You should market yourself on social media in a manner so that people can recall you easily and quickly. For example, you can keep a consistent profile with the same design templates and the same profile pictures to help people remember your profile better.
You will be able to create an impactful brand image once you really put in efforts in voicing and messaging all across social media.
The more you post on social media, the more public engagement you could gather. Although an excess of everything is harmful, that is why you should note over-post.
Identify the information posted by you and analyze the pattern that works for you.
It is extremely important for you to update all your professional profile links as well as website links. Keeping your profile links updated helps promote your latest work and attract more traffic towards your brand.
You need to share the content you write and demonstrate in an appealing manner.You should use different and fresh approaches to express yourself and to make your content look appealing as well as engaging.
It is also good to occasionally talk about your own achievements as social media is about individuals.
Sharing information about yourself is good as it gives a glimpse to the audience about who you are as an individual. At the same time, you should remember not to overshare as it might put off your audience.
You should think of your social media interactions as a part of your resume reflecting your overall personality and professional as well as personal attributes.
Hence, you should avoid taking extreme stands on alarming social topics such as caste, class, religion, race, etc. You should try to keep your stands as neutral as possible so that it may not be considered offensive by any particular section or group of the society.
Nowadays, social media such as Facebook, LinkedIn helps you join groups based on your interest and areas of expertise.
If you are a member of some niche groups then you should focus on actively engaging in group discussions and adding value to such discussions by sharing your insights.
Benefits of Personal Branding
A strong personal brand can be described as a magnet that attracts various job opportunities and offers.
With the help of personal branding you not just only stand out among your competitors but you also become the best choice out of the whole lot.
There are different benefits of personal branding which can be stated as follows:
Thus, you should be actively present on all social media platforms and make use of them all in the best possible manner to advance your professional growth.
Dos and Don'ts of Professional Branding
Social media is one of the best platforms to exhibit yourself as a brand and improve your professional growth. You should use all the features of social media in the best possible manner to market yourself. Always keep your profile updated.
The above tips may not give you instant success but maintaining patience and active involvement will enable you to become a part of the best industrial groups.
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