Best Product Manager Cover Letter
Whenever a job seeker applies for a Product Manager role in a new company, he/she must signal their value through multiple mediums. While the Product Manager resume will be the most well-known part of the Product Manager job application, but, do consider the Product Manager cover letter equally important for landing a job. Writing a great Product Manager cover letter plays an important role in your job search journey.
Many employers no longer ask for cover letters these days, whereas, many employers still ask for cover letters from job seekers. And if you are sending an email to the recruiting team to apply, your email itself acts as a cover letter.
An engaging Product Manager cover letter can help you grab an employer's attention, which can lead to landing an interview for a job. Before creating a job-winning cover letter that really works for you, you need to know what content and format are to be used. Check out our perfect Product Manager cover letter example and start creating one for you on our easy to use cover letter builder.
When writing a Product Manager cover letter, always remember to refer to the requirements listed in the job description of the job you’re applying for. Highlight your most relevant or exceptional qualifications to help employers see why you stand out from other candidates and are a perfect fit for the role.
CV Owl’s Product Manager cover letter example will guide you to write a cover letter that best highlights your experience and qualifications. If you're ready to apply for your next role, upload your document on CV Owl for a review service to make sure it doesn’t land in the trash.
Here we will discuss what a cover letter is, how to write a cover letter, why it matters for your job search, and what its structure should look like.
What is the Product Manager cover letter?
A cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather investing in other candidates. You need to showcase that you're the right fit for that specific job opening. It’s important to always remember that the role of the cover letter is to share a narrative which is completely different from a resume for your job application.
Whereas, the Product Manager resume should highlight all your quantitative values where you need to prove your worth through concrete numbers. Your Product Manager cover letter should be different from your resume where you need to demonstrate a story about yourself in a way that your resume will never be able to do so.
Your resume acts as a demo video for employers, which includes quick hits and stats on why you are the best solution whereas your cover letter acts like a customer testimonial white paper. Make it sound like an in-depth discussion with a couple of concrete and impactful experiences that bring you to life as a human being.
Check out professional cover letter templates at CV Owl’s cover letter directory and you can use those templates for free for creating your Product Manager cover letter using our professional cover letter builder.
Why do Product Manager cover letters matter?
The cover letter is kind of a test for you. It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter writing abilities, the company is trying to assess whether or not you would be able to craft compelling narratives on behalf of that company in the future.
Many companies will let you optionally attach a cover letter along with your application. If you take this as a challenge for yourself and do so, it will showcase your firm commitment to the company, and allows you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a long-lasting impression in the recruiters mind and will help make you stand out from other candidates.
And here’s the most important reason of all: the process involved is more important than the output. When you get into the cover letter writing process, you’re compelled to figure out the story about yourself, and how you are the best solution for the company’s pain.
You’re advised to conduct pre-interview research about the company so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written your Product Manager cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!
Structure of the Product Manager cover letter
The most effective and impact making cover letters consists of three core parts.
The first part is the introduction. The first paragraph should include the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will add value to the company.
Many cover letters fail to mention either the job title or the name of the company. This provides a clear indication to the employer that you’re using the same cover letter for many companies, which further indicates that you aren’t serious enough or you don’t care enough about making a good impression. If this is the case, it’s better to not write a cover letter at all! And, always make sure you’re sending the right cover letter to the right company.
Most of the time, applicants take advantage of cover letter examples or cover letter samples, and forget to clean it up. You need to ensure that you've put in all the hard work in personalization of your cover letter - be professional!
It shouldn’t really be about you - rather, it should be about how you’re excited about what the company is doing, and about how you’re the perfect fit to solve their needs. And if you feel that you can't directly address the job requirements on the company website, you may need to consider applying for a different role instead.
The second part is the narrative. The second paragraph includes your story where you tell about yourself, and where you showcase that your past experiences have made you capable enough to be the best suited candidate available for that specific position.
Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you took an initiative from start to end successfully.”
Always remember to customize your cover letter to the specific employer and the specific role that you’re applying for rather than using a standard one for all which lands in the bin.
Finally, the last part is the conclusion. In the last & closing paragraph, summarize what value addition you’ll bring to the company and why you’re the perfect fit for the specific role. Express your excitement about being a part of the team in the near future. Remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.
With a cover letter created with the above structure, you’re definitely gonna leave a solid impression that will grab the attention of hiring managers which significantly increases your chances of getting a job interview.
Must Read: Tips for Customizing your Cover Letter
How to write a great Product Manager cover letter?
Before you write a single word of your cover letter, you must first prepare your thoughts and pen down on a blank paper.
Ask questions to yourself like: What are your strengths? Where do you stand as a Product Manager? Which of your work experiences is the best so far for the companies you’ve worked with?
Similarly, conduct research on the company. What is their product, their competitors, their mission, and what is their culture? What problem statement are they trying to solve with the Product Manager role that you’re applying to?
So now you must be having 2 stories - one for you and the other of the company. Write down both the stories on a paper. Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.
Now bring the whole thing down to a single page eliminating all the unnecessary and unrequired stuff. When the hiring managers assess your cover letter or your resume, they do not evaluate you on the basis of your sum of your experiences but on the average of your experiences. Hence, try to eliminate or cut out every single irrelevant word you’ve put in as it’s gonna bring down the averages of your experience.
One of the simple ways to make sure that your cover letter stands out from the numerous other candidates' cover letters is to personalize your cover letter which helps you grab the hiring manager's attention. Express your enthusiasm about the job showcasing why you're the perfect fit for that specific role and how excited you are to be the part of the team.
Make use of the job description to which you are applying for which will help you to write a cover letter that clearly demonstrates how your skills, experience, or background make you the best available candidate to be a Product Manager for the company. You should demonstrate exactly how much you are interested in the organization and the position, showing that you are able to meet the needs of the company.
Don’t forget to learn about the organization. Take some time out to peruse the company’s website and learn their values, mission, and then incorporate that information in your cover letter. Let the recruiters know how you came across this position and detail how your ideals are in line with the organization’s goals and how your plans for your career can benefit their objectives.
Always make sure you only focus on the skills in the cover letter which the organisation demands and have highlighted in their job description. Specifically, the ones that are listed as being required separately, do not forget to put them in. Give a brief on these skills by offering concrete examples of how you are using or have used them with any success story(if any).
Proofreading & Iterating - Once you’re finished writing your cover letter, edit your cover letter and ask for the feedback from your friend or of you have any consultant/mentor, and repeat this process until you and your reviewer agree and are satisfied that you are the best fit for the job from all other candidates that are applying. Learn to use grammarly.
Key points to remember - don't worry too much about the salutation or the greeting. It doesn't matter whether you use "dear sir or madam" or "dear hiring manager" or "to whomsoever it may concern" - the ultimate goal is to demonstrate that you're the stand out candidate out of everyone who's applying for that job posting. Just focus on the core value that you're bringing to the company!
Product Manager Cover Letter Example Tips
Even with a use of a cover letter sample or template, sometimes it can get even more trickier to make a perfect cover letter. Below listed are some tips to keep in mind when writing your Product Manager cover letter.
- Use a proper cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
- Always have an attractive yet professional cover letter header.
- Show you’re the best for the position and explain why you want to be part of the company and the value you will bring.
- Always remember to provide your contact information (e.g. phone number and email address), and if possible add a link to your LinkedIn profile which brings more professionalism.
- Do not add or share other social media links such as Instagram, Twitter, or Facebook.
- Always proofread your cover letter before sharing with hiring managers. Double check for any typos or grammatical errors. Spell check is your best friend here! Use grammarly!
Make note of these key points and remember that you’re selling yourself to not only the hiring manager but also the company.
Your Product Manager cover letter is an opportunity for you to tell your story, without being stuck in the formatting constraints of the Product Manager resume. Make use of this chance and let the hiring managers know why you’re the best fit for the role!
Start with an attention grabbing introduction, followed by your key narratives as you were answering an interview question. Make sure that your key narratives focus on the pain of the company and how you can take them out of it. Conclude with a conclusion summarizing your value proposition and expresses your excitement about the role.
Notice how your cover letter answers multiple Product Manager interview questions. It should answer the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame a challenge.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too!
As you write more and more cover letters, you’ll find that you’ve become better at positioning yourself as a product.