ALICIA's Resume

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A creative and dedicated Copywriter with 7 years of work experience possessing stellar vocabulary and writing skills. Experienced in writing marketing materials such as websites, e-mails, brochures and catalogs. Ability to proofread, source images, research on various topics as and when required as well as manage multi projects.

Work Experience
Jan 2015 - Feb 2018
City National Bank



  • Take strategic and tactical input from marketing channel experts, project managers, senior copywriter, creative director and client; understand the goals, strategy, audience, offers, terms and conditions, product/service details and specifications of a given project.
  • Gather any necessary research and other information (e.g., statistics, interviews, pricing information, technical product specifications, competitive information, etc.) needed to complete a project.
  • Develop copy to suit project requirements.
  • Serve as a part of team to present concepts and other creative work to clients.
  • Edit, proofread and provide feedback on project deliverables.
  • Receive revisions, corrections and suggestions from channel experts, project managers, senior copywriter and clients; integrate such input appropriately into finished product.
  • Work closely with creative, digital and production staff to ensure copy accuracy, fit and appropriateness for specific marketing channel and format.
  • Help maintain the bank's Editorial "Voice" Style Guide.
  • Write and edit marketing content and communications in support of the bank's marketing strategies, including thought leadership, web, direct response, e-mails, landing pages, collateral and event materials.

Apr 2012 - Dec 2014
Snow Companies, LLC



  • Developed fresh, original, creative, on-strategy promotional concepts.
  • Produced compelling, accurate copy for print (ads, brochures, flyers, in-office materials), video, event materials, and digital media.
  • Worked as part of a creative team.
  • Worked within the legal and regulatory restrictions of pharmaceutical marketing.
  • Prepared regulatory submissions per client processes and guidelines.
  • Met internal and external deadlines.
  • Skillful, knowledgeable presentation of work internally and to clients.
  • Met deadlines and delivered high-quality pieces that reflect Snow Companies professionalism and strengthen our company’s reputation.

Aug 2010 - Mar 2012



  • Collaborated and worked with the creative services team to ensure that their creative concepts, tactics, and copy tone are on brand, strategically sound, and delivered on deadline
  • Worked with other departments & executive staff to gain insight on key messaging.
  • Wrote brand-building, product-selling, and grammatically clean copy for audiences that include consumers (B2C) and our customers (B2B) in the real estate space.
  • Executed creative from concept to final proof. Ensured accuracy for all materials.
  • Brainstorming with Creative Director as well as other Departments to gain insight into key messaging points for campaigns.
  • Researched latest statistics and trends and best methods for incorporating into sales messaging.
  • Met with department peers and management to set project goals and direction. Watched for campaign effectiveness and make adjustments to messaging when needed.

Aug 2010 - Mar 2012
Bachelors Degree
8.0 CGPA

California State University